The social media influencer leveraged her popularity to create e-commerce platform, Style Fiesta, and has taken her career global, representing Indian designers along the way. She was the first fashion blogger from India at Paris Fashion Week. Most recently, Minawala was also the first Indian creator to walk at Milan Fashion Week, modeling for Vaishali S – the first Indian female designer to showcase a collection there. She has 1.2 million followers on Instagram and a team of 15 full-time employees working to manage the Masoom Minawala brand online. She also hosts a social media-exclusive reality series, Masoom Takes Fashion Week, sharing the ins and outs of Milan and Paris Fashion Week with her more than 50,000 YouTube subscribers. the new mom was invited to “Cannes Film festival”.