Binda Dey is a senior marketing leader in the sports and entertainment industry and currently serves as the Group Chief Marketing Officer of Knight Riders Sports, the organization behind the Kolkata Knight Riders franchise. In this role, she leads brand, content, digital, licensing, and merchandising strategies for the Knight Riders teams across multiple global leagues. With over two decades of experience in marketing and media, she has previously worked with companies such as Star India and Red Chillies Entertainment, helping build major entertainment and sports brands. At Knight Riders Sports, Dey plays a key role in shaping the global brand strategy of the franchise, helping transform KKR from an IPL team into a global sports and entertainment brand with teams across several international cricket leagues.
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