Vidya Vox brings together influences of her Indian-American heritage to create music that is refreshingly unique and contemporary, seamlessly fusing together the intricacies of Indian music with elements of electronic and hip-hop for an undeniably catchy sound. Since launching her YouTube Channel in 2015 with mashups of Western pop hits and music from her native India, Vidya has amassed over a billion views and over 7 million subscribers, changing the course of her life in ways she never thought possible.<\/p>\n
Vidya\u2019s initial direction was medicine, not music. But it was while she was on a pre-med track at George Washington University that she indulged in her passion for music, and began posting YouTube videos. Upon graduation, Vidya took the leap and decided to pursue a music career full time.<\/p>\n
Mad Dreams, <\/i>Vidya\u2019s sophomore release, continues Vidya\u2019s dream of creating original culture- and genre-blending songs that fuse the contemporary and traditional in a distinctly original sound universal in appeal. Like Kuthu Fire<\/i>, Vidya\u2019s first EP of original songs, Mad Dreams<\/i> is fueled by Vidya\u2019s crystal-clear and agile voice that transcends genres.<\/p>\n
With over 300 million views, one of Vidya\u2019s most successful videos, Be Free, is an original song from Kuthu Fire<\/i>, mixed with Malayalam folk song “Pallivaalu Bhadravattakam.” Vidya’s mashups have since gained worldwide recognition from the likes of Major Lazer, Diplo & Hrithik Roshan. Vidya has been featured in publications such as Billboard<\/i>, LA Times<\/i>, Vogue<\/i>, Elle, NPR, Cosmopolitan<\/i>, BuzzFeed<\/i>, The Hindu<\/i>, Deccan Chronicle<\/i> and many more.<\/p>\n
Vidya performs live with her own band throughout the world, including India, Mauritius, Trinidad, Suriname, Dubai, Hong Kong, and the U.S. Vidya was born in Chennai, grew-up in Virginia, and is based in Los Angeles. She grew up singing Carnatic Classical music, and is\u00a0 currently learning Hindustani Classical and taking Western voice lessons. When Vidya isn\u2019t singing, writing, producing and posting to YouTube, she\u2019s enjoying the warm weather, tennis, reading, and expanding her dance repertoire. Vidya continues to explore the new directions that music takes her, and truly hopes you will join her on this journey.<\/p>\n","protected":false},"excerpt":{"rendered":"
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